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TECH INDUSTRY, ARE WE LIVING THE END OF THE APPLE AGE?

The technology of smartphones allowed the development of parallel technologies such as cloud services and apps . Thus, a platform was created from which many entrepreneurs could make their way in the tech industry These tools have allowed such a wide connectivity that even individuals have found opportunities to generate income by joining the collaborative economy within some apps like Uber and AirBnb . However, the opportunities offered by smartphones seem to be coming to an end.           

The shares of the two most important companies in smartphones have suffered constant declines in recent months. Samsung – one of these companies – has fallen continuously since July 2018. While Apple’s, despite a brief rebound in mid-2018, have also fallen after the company announced that it would not achieve projected sales for its most recent model of iPhone.

Despite taking products with greater technological advances to the market, the reported sales of these two competitors are decreasing. Is the above a symptom that the “Age of the Smartphone” is running out?

Smartphones are already part of our daily lives, we take them for granted, and we tend to forget that at some point it was a revolutionary and disruptive technology. As many companies could capitalize on the possibilities offered by the smartphone, many others found their end. It is worth wondering what will be the new wave of technological innovation that will revolutionize our daily lives. What kind of organizations will find new opportunities or which ones will be threatened? How can your company prepare a new technological wave?

There are several advances that herald a new technological era. Concepts such as Blockchain Virtual Reality Machine Learning        and   Internet of Things are evidence of the speed at which technology is evolving. However, none of them has proliferated at the speed that the smartphone did, nor have they revolutionized – yet – our daily life on a large scale. While it is not possible to predict which tool will be as disruptive as the smartphone was, we can propose future scenarios with the prominence of technologies other than smartphones.

On the other hand, we must not forget that geography plays an important role in technological innovation. Many of the great innovations of the nineteenth century come from the European continent (Second Industrial Revolution), and those of the twentieth century of the American continent (Silicon Valley). It is important that companies plan a very feasible scenario in which the next great innovation comes from the East. The World Intellectual Property Organization (WIPO) reported that the record in international patent applications was broken thanks to the participation of China. The United States continues in first place in presented patents. However, three of the five countries with the largest registered patents are Asian. In addition, China was ranked among the 20 most innovative countries according to this organization.It is very possible that great advances in the production of microchips, nanotechnology, biotechnology and the implementation of the 5G Network are driven mainly by Asian economies.

Living day to day on the ‘smartphone platform’ sometimes prevents decision-makers from preparing for the innovations that are coming. It is important that companies identify the technological forces that sustain their operations and take the time to evaluate how an innovation could impact them, either in their favor or against.

 

Are you interested in knowing how to plan scenarios and prepare for the new wave of innovation? Come with us to provide comprehensive advice. You can write to info@riesgospoliticos.com.mx

 

Photo by Jens Johnsson on Unsplash

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