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IMPORTANCE OF EFFECTIVE COMMUNICATION IN CRISIS MANAGEMENT

The planning carried out by business organizations to manage crisis is what allows them to leave them. In many cases, the plans can not be implemented exactly, but the creation of specific roles within organizations to handle crises allows each unit of the organization to know how to act and how far their responsibilities come when facing one. A fundamental part in crisis management is communication by the organization.

What is the use of communication in times of crisis? Fundamentally, an effective communication allows to reduce losses by maintaining or recovering the trust of clients and investors and, thus, contain the crisis.However, poor communication of the crisis will generate greater losses for the organization and damage to its reputation.

An effective communication in the face of a crisis was the one carried out by the airline Aeroméxico after the accident that suffered its flight AM 2431 when taking off from the Durango airport in the direction of Mexico City. On the one hand, communication began early, which allowed the media to retrieve the airline’s press releases from the first moment of the coverage they gave to the news. You should never communicate information that is not 100% confirmed, you can not talk about probable or supposed causes of a crisis, you should only inform what is known. In addition, Aeromexico was empathetic with the injured and their families.

The above, together with other successes in the press releases themselves, and in the conferences and interviews that Aeromexico executives had with the media, contained the crisis and stopped damage to the airline’s reputation due to this accident.

 

At Riesgos Políticos, SC, we can help your company establish effective mechanisms for risk management and crisis management. Contact us by mail   info@riesgospoliticos.com.mx .  

 

Photo by Nils Nedel on Unsplash

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